Halo
Manila's circular entertainment bar
Client
Swissotel Philippines (Together with PurpleAsia)
Client
Swissotel Philippines (Together with PurpleAsia)
Client
Swissotel Philippines (Together with PurpleAsia)
Services
Brand Strategy, Brand Identity, Print
Services
Brand Strategy, Brand Identity, Print
Services
Brand Strategy, Brand Identity, Print
The context
As the central entertainment venue in a nine-outlet casino, Halo needed to rise above the noise. Inspired by icons like Bar 360 and Raffles Singapore, it was built for high-end cocktails and elevated bites, but the challenge was creating a brand that felt instantly magnetic, day or night, and stood out as the go-to destination for energy and atmosphere.
The context
As the central entertainment venue in a nine-outlet casino, Halo needed to rise above the noise. Inspired by icons like Bar 360 and Raffles Singapore, it was built for high-end cocktails and elevated bites, but the challenge was creating a brand that felt instantly magnetic, day or night, and stood out as the go-to destination for energy and atmosphere.
The context
As the central entertainment venue in a nine-outlet casino, Halo needed to rise above the noise. Inspired by icons like Bar 360 and Raffles Singapore, it was built for high-end cocktails and elevated bites, but the challenge was creating a brand that felt instantly magnetic, day or night, and stood out as the go-to destination for energy and atmosphere.


The idea
The name Halo set the tone, a light-filled, circular space where elegance meets leisure. The brand blends sophistication with a touch of burlesque, inviting guests to relax, celebrate, or connect. Whether it’s a casual drink or a post-win toast, Halo promises memorable moments wrapped in warmth and style.
The idea
The name Halo set the tone, a light-filled, circular space where elegance meets leisure. The brand blends sophistication with a touch of burlesque, inviting guests to relax, celebrate, or connect. Whether it’s a casual drink or a post-win toast, Halo promises memorable moments wrapped in warmth and style.
The idea
The name Halo set the tone, a light-filled, circular space where elegance meets leisure. The brand blends sophistication with a touch of burlesque, inviting guests to relax, celebrate, or connect. Whether it’s a casual drink or a post-win toast, Halo promises memorable moments wrapped in warmth and style.




The creation
A modern sans-serif wordmark reflects Halo’s refined yet approachable spirit. The rounded 'O' jumps subtly, nodding to the venue’s circular layout and otherworldly charm. With a clean, minimal system, the identity lets the energy of the experience shine through.
The creation
A modern sans-serif wordmark reflects Halo’s refined yet approachable spirit. The rounded 'O' jumps subtly, nodding to the venue’s circular layout and otherworldly charm. With a clean, minimal system, the identity lets the energy of the experience shine through.
The creation
A modern sans-serif wordmark reflects Halo’s refined yet approachable spirit. The rounded 'O' jumps subtly, nodding to the venue’s circular layout and otherworldly charm. With a clean, minimal system, the identity lets the energy of the experience shine through.








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