Halo
Manila's circular entertainment bar
Client
Swissotel Philippines (Together with PurpleAsia)
Services
Brand Strategy, Brand Identity, Print
The context
As the central entertainment venue in a nine-outlet casino, Halo needed to rise above the noise. Inspired by icons like Bar 360 and Raffles Singapore, it was built for high-end cocktails and elevated bites, but the challenge was creating a brand that felt instantly magnetic, day or night, and stood out as the go-to destination for energy and atmosphere.
The context
As the central entertainment venue in a nine-outlet casino, Halo needed to rise above the noise. Inspired by icons like Bar 360 and Raffles Singapore, it was built for high-end cocktails and elevated bites, but the challenge was creating a brand that felt instantly magnetic, day or night, and stood out as the go-to destination for energy and atmosphere.
The context
As the central entertainment venue in a nine-outlet casino, Halo needed to rise above the noise. Inspired by icons like Bar 360 and Raffles Singapore, it was built for high-end cocktails and elevated bites, but the challenge was creating a brand that felt instantly magnetic, day or night, and stood out as the go-to destination for energy and atmosphere.
The idea
The name Halo set the tone, a light-filled, circular space where elegance meets leisure. The brand blends sophistication with a touch of burlesque, inviting guests to relax, celebrate, or connect. Whether it’s a casual drink or a post-win toast, Halo promises memorable moments wrapped in warmth and style.
The idea
The name Halo set the tone, a light-filled, circular space where elegance meets leisure. The brand blends sophistication with a touch of burlesque, inviting guests to relax, celebrate, or connect. Whether it’s a casual drink or a post-win toast, Halo promises memorable moments wrapped in warmth and style.
The idea
The name Halo set the tone, a light-filled, circular space where elegance meets leisure. The brand blends sophistication with a touch of burlesque, inviting guests to relax, celebrate, or connect. Whether it’s a casual drink or a post-win toast, Halo promises memorable moments wrapped in warmth and style.
The creation
A modern sans-serif wordmark reflects Halo’s refined yet approachable spirit. The rounded 'O' jumps subtly, nodding to the venue’s circular layout and otherworldly charm. With a clean, minimal system, the identity lets the energy of the experience shine through.
The creation
A modern sans-serif wordmark reflects Halo’s refined yet approachable spirit. The rounded 'O' jumps subtly, nodding to the venue’s circular layout and otherworldly charm. With a clean, minimal system, the identity lets the energy of the experience shine through.
The creation
A modern sans-serif wordmark reflects Halo’s refined yet approachable spirit. The rounded 'O' jumps subtly, nodding to the venue’s circular layout and otherworldly charm. With a clean, minimal system, the identity lets the energy of the experience shine through.
More to View
