Halo

Manila's circular entertainment bar

Client

Swissotel Philippines (Together with PurpleAsia)

Client

Swissotel Philippines (Together with PurpleAsia)

Client

Swissotel Philippines (Together with PurpleAsia)

Services

Brand Strategy, Brand Identity, Print

Services

Brand Strategy, Brand Identity, Print

Services

Brand Strategy, Brand Identity, Print

The context

As the central entertainment venue in a nine-outlet casino, Halo needed to rise above the noise. Inspired by icons like Bar 360 and Raffles Singapore, it was built for high-end cocktails and elevated bites, but the challenge was creating a brand that felt instantly magnetic, day or night, and stood out as the go-to destination for energy and atmosphere.

The context

As the central entertainment venue in a nine-outlet casino, Halo needed to rise above the noise. Inspired by icons like Bar 360 and Raffles Singapore, it was built for high-end cocktails and elevated bites, but the challenge was creating a brand that felt instantly magnetic, day or night, and stood out as the go-to destination for energy and atmosphere.

The context

As the central entertainment venue in a nine-outlet casino, Halo needed to rise above the noise. Inspired by icons like Bar 360 and Raffles Singapore, it was built for high-end cocktails and elevated bites, but the challenge was creating a brand that felt instantly magnetic, day or night, and stood out as the go-to destination for energy and atmosphere.

Room
Room

The idea

The name Halo set the tone, a light-filled, circular space where elegance meets leisure. The brand blends sophistication with a touch of burlesque, inviting guests to relax, celebrate, or connect. Whether it’s a casual drink or a post-win toast, Halo promises memorable moments wrapped in warmth and style.

The idea

The name Halo set the tone, a light-filled, circular space where elegance meets leisure. The brand blends sophistication with a touch of burlesque, inviting guests to relax, celebrate, or connect. Whether it’s a casual drink or a post-win toast, Halo promises memorable moments wrapped in warmth and style.

The idea

The name Halo set the tone, a light-filled, circular space where elegance meets leisure. The brand blends sophistication with a touch of burlesque, inviting guests to relax, celebrate, or connect. Whether it’s a casual drink or a post-win toast, Halo promises memorable moments wrapped in warmth and style.

Room
Room
Bathroom
Bathroom

The creation

A modern sans-serif wordmark reflects Halo’s refined yet approachable spirit. The rounded 'O' jumps subtly, nodding to the venue’s circular layout and otherworldly charm. With a clean, minimal system, the identity lets the energy of the experience shine through.

The creation

A modern sans-serif wordmark reflects Halo’s refined yet approachable spirit. The rounded 'O' jumps subtly, nodding to the venue’s circular layout and otherworldly charm. With a clean, minimal system, the identity lets the energy of the experience shine through.

The creation

A modern sans-serif wordmark reflects Halo’s refined yet approachable spirit. The rounded 'O' jumps subtly, nodding to the venue’s circular layout and otherworldly charm. With a clean, minimal system, the identity lets the energy of the experience shine through.

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