Afterglow
Strategy, Brand Identity & UI Design
Afterglow is an AI-powered DTx app for maintaining long-term mental health benefits post psychedelic experience. Incredibly driven to enable personal transformation at scale so that any human can feel mentally resilient and supported to overcome life’s challenges. Other gratitude points are safety, trust, humanity, self-leadership, community and they are unconditional. Afterglow recognizes that true healing and personal transformation require a holistic approach. The design reflects this by a circular shaped approach and that shines light on the subject. Afterglow's prime color is orange, that is often associated with warmth, optimism, confidence, enthusiasm, and agreeableness. This kind of energy is captured and provides a digital and sustainable feel to the brand.
Client: Afterglow, 2024 The Netherlands