Halo Cocktailbar
Brand Identity & Art Direction
Drawing inspiration from Manila’s Bar 360 and Raffles Singapore, Halo is a circular entertainment bar with high-end cocktails and bites. As the primary entertainment venue in the nine-outlet casino, Halo needed to stand out and draw attention as a place of energetic entertainment and memorable good times, be it day or night. The logo is formed using a modern sans-serif font to reflect the elegance and prestige of the bar itself. The perfectly rounded “O” pops out compared to the rest of the wordmark to emphasize Halo as an otherworldly experience. The overall design is clean and minimal to maintain the bar’s elegance.
Client: Widus Hotels, Clark Pampagna Philippines 2020 (Together with PurpleAsia)
