Unionsquare
Brand Identity, Packaging, Wayfinding & UI Design
The identity of Unionsquare references to the typographic history of Saigon and link strongly to current trends while building a provocative graphic voice across communications. The striking icon celebrates one of the city’s most iconic colonial structures. Delivered a set of distinguishing background colours across the responsive website design, allowing for a fresh and surprising experience with each visit.
With the rebrand and upgrades complete, new high-end shops are opening each month; the retail paradise spreads across six curated floors and continues to set a worldwide standard. By offering Vietnamese and international customers a selection of the best international brands, ranging from premium to luxury, each visit is a unique experience.
Client: Essential Management Group, Ho Chi Minh City Vietnam. Together with PurpleAsia
