Vroege vogeltjes
Strategy, Brand Identity & Art Direction
For Vroege Vogeltjes, a brand that supports more than 15,000 families with their innovative sleep trainer and curated tips & tricks, a visual identity was developed to make parenting feel just a bit simpler, especially during those challenging nights.
The logo draws inspiration from a universal symbol: the very first bird a child will draw. Two playful birds frame the wordmark, evoking a sense of lightness and care — the very feeling parents seek as they navigate the journey to better sleep.The color palette takes its cue from the transition between day and night, creating a calm and friendly atmosphere. These soft yet colorful tones speak to the idea of peaceful routines while appealing to both children and adults alike.The illustration style is crafted with simple, flowing lines, as if drawn by the "early birds" themselves. This approach brings a playful, approachable character to the brand, perfectly aligned with its values.
Client: Vroege Vogeltjes, 2024 The Netherlands
