De Grave Smiles
Creating a new culture of dental care
Client
De Grave Smiles
Client
De Grave Smiles
Client
De Grave Smiles
Services
Brand Identity, Signage, UX UI Design
Services
Brand Identity, Signage, UX UI Design
Services
Brand Identity, Signage, UX UI Design
The context
With healthcare costs on the rise, dental care is often the first thing people cut back on. This shift creates a growing gap, with more people waiting too long before seeking help, leading to a younger generation in need of dental prosthetics. And being ashamed about it.
The context
With healthcare costs on the rise, dental care is often the first thing people cut back on. This shift creates a growing gap, with more people waiting too long before seeking help, leading to a younger generation in need of dental prosthetics. And being ashamed about it.
The context
With healthcare costs on the rise, dental care is often the first thing people cut back on. This shift creates a growing gap, with more people waiting too long before seeking help, leading to a younger generation in need of dental prosthetics. And being ashamed about it.
The idea
The world of dental care has long carried a clinical and even intimidating image, making it harder for people, especially younger generations,to seek help early. The idea was to change that perception entirely: to inject accessibility into the brand so dental care feels approachable rather than daunting. By reframing the experience as positive and personal, De Grave Smiles creates a new culture of care where a healthy smile is something to be proud of.
The idea
The world of dental care has long carried a clinical and even intimidating image, making it harder for people, especially younger generations,to seek help early. The idea was to change that perception entirely: to inject accessibility into the brand so dental care feels approachable rather than daunting. By reframing the experience as positive and personal, De Grave Smiles creates a new culture of care where a healthy smile is something to be proud of.
The idea
The world of dental care has long carried a clinical and even intimidating image, making it harder for people, especially younger generations,to seek help early. The idea was to change that perception entirely: to inject accessibility into the brand so dental care feels approachable rather than daunting. By reframing the experience as positive and personal, De Grave Smiles creates a new culture of care where a healthy smile is something to be proud of.
The creation
A bold and playful identity brightens up De Grave Smiles. At its heart is the “Dent,” a flexible symbol that adapts into different shapes to represent unique smiles and tailor-made care. A visual system that feels approachable, uplifting, and most of all inclusive. Because De Grave Smiles is for everyone, young and old.
The creation
A bold and playful identity brightens up De Grave Smiles. At its heart is the “Dent,” a flexible symbol that adapts into different shapes to represent unique smiles and tailor-made care. A visual system that feels approachable, uplifting, and most of all inclusive. Because De Grave Smiles is for everyone, young and old.
The creation
A bold and playful identity brightens up De Grave Smiles. At its heart is the “Dent,” a flexible symbol that adapts into different shapes to represent unique smiles and tailor-made care. A visual system that feels approachable, uplifting, and most of all inclusive. Because De Grave Smiles is for everyone, young and old.
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