Montclair
Leading the Good Food Revolution in Vietnam
Client
Annam Group (Together with PurpleAsia)
Client
Annam Group (Together with PurpleAsia)
Client
Annam Group (Together with PurpleAsia)
Services
Packaging Design and Print
Services
Packaging Design and Print
Services
Packaging Design and Print
The context
As consumer awareness around food quality and origin grows, many brands still fail to build real trust. In Vietnam’s evolving food landscape, Montclair needed a brand that could clearly communicate its commitment to freshness, traceability, and health.
The context
As consumer awareness around food quality and origin grows, many brands still fail to build real trust. In Vietnam’s evolving food landscape, Montclair needed a brand that could clearly communicate its commitment to freshness, traceability, and health.
The context
As consumer awareness around food quality and origin grows, many brands still fail to build real trust. In Vietnam’s evolving food landscape, Montclair needed a brand that could clearly communicate its commitment to freshness, traceability, and health.
The idea
Rooted in the values of one family’s search for better food, the idea was to create a brand that felt honest, human, and proud. Montclair would be positioned not just as a supplier of fresh ingredients, but as a trusted partner in a healthier lifestyle, championing the Good Food Revolution with clarity and care.
The idea
Rooted in the values of one family’s search for better food, the idea was to create a brand that felt honest, human, and proud. Montclair would be positioned not just as a supplier of fresh ingredients, but as a trusted partner in a healthier lifestyle, championing the Good Food Revolution with clarity and care.
The idea
Rooted in the values of one family’s search for better food, the idea was to create a brand that felt honest, human, and proud. Montclair would be positioned not just as a supplier of fresh ingredients, but as a trusted partner in a healthier lifestyle, championing the Good Food Revolution with clarity and care.
The creation
Through strategy, storytelling, and design, Montclair was shaped into a brand that mirrors the integrity of its founders. A clean, approachable identity was paired with thoughtful packaging and a tone that felt both confident and warm. Every detail, from logo to label, was designed to feel right at home in modern kitchens across Vietnam.
The creation
Through strategy, storytelling, and design, Montclair was shaped into a brand that mirrors the integrity of its founders. A clean, approachable identity was paired with thoughtful packaging and a tone that felt both confident and warm. Every detail, from logo to label, was designed to feel right at home in modern kitchens across Vietnam.
The creation
Through strategy, storytelling, and design, Montclair was shaped into a brand that mirrors the integrity of its founders. A clean, approachable identity was paired with thoughtful packaging and a tone that felt both confident and warm. Every detail, from logo to label, was designed to feel right at home in modern kitchens across Vietnam.
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