Vroege vogeltjes
Make parenting feel just a bit simpler
Client
Vroege Vogeltjes
Client
Vroege Vogeltjes
Client
Vroege Vogeltjes
Services
Brand Identity, Print and Art direction
Services
Brand Identity, Print and Art direction
Services
Brand Identity, Print and Art direction
The context
Helping children develop healthy sleep routines is one of the most common and exhausting challenges for young families. Vroege Vogeltjes offers support through its innovative sleep trainer and curated parenting tips, but needed a visual identity that could reflect its calming presence while feeling both helpful and emotionally reassuring to tired parents.
The context
Helping children develop healthy sleep routines is one of the most common and exhausting challenges for young families. Vroege Vogeltjes offers support through its innovative sleep trainer and curated parenting tips, but needed a visual identity that could reflect its calming presence while feeling both helpful and emotionally reassuring to tired parents.
The context
Helping children develop healthy sleep routines is one of the most common and exhausting challenges for young families. Vroege Vogeltjes offers support through its innovative sleep trainer and curated parenting tips, but needed a visual identity that could reflect its calming presence while feeling both helpful and emotionally reassuring to tired parents.


The idea
The brand identity was create around a feeling: lightness and care. It needed to feel approachable for adults, appealing for children, and rooted in the everyday rhythm of family life. Drawing inspiration from the innocence and honesty of a child’s perspective helped strike the right emotional tone.
The idea
The brand identity was create around a feeling: lightness and care. It needed to feel approachable for adults, appealing for children, and rooted in the everyday rhythm of family life. Drawing inspiration from the innocence and honesty of a child’s perspective helped strike the right emotional tone.
The idea
The brand identity was create around a feeling: lightness and care. It needed to feel approachable for adults, appealing for children, and rooted in the everyday rhythm of family life. Drawing inspiration from the innocence and honesty of a child’s perspective helped strike the right emotional tone.




The creation
The logo takes its shape from a universal childhood gesture: the first bird a child might draw. Two playful birds frame the wordmark, embodying the comfort the brand offers. A soft, day-to-night colour palette evokes gentle transitions and peaceful routines, while the hand-drawn illustration style adds warmth and charm, as if created by the “early birds” themselves. An identity that’s calming and kind.
The creation
The logo takes its shape from a universal childhood gesture: the first bird a child might draw. Two playful birds frame the wordmark, embodying the comfort the brand offers. A soft, day-to-night colour palette evokes gentle transitions and peaceful routines, while the hand-drawn illustration style adds warmth and charm, as if created by the “early birds” themselves. An identity that’s calming and kind.
The creation
The logo takes its shape from a universal childhood gesture: the first bird a child might draw. Two playful birds frame the wordmark, embodying the comfort the brand offers. A soft, day-to-night colour palette evokes gentle transitions and peaceful routines, while the hand-drawn illustration style adds warmth and charm, as if created by the “early birds” themselves. An identity that’s calming and kind.






