B. At Home
This must be the place
Client
B. Amsterdam and COD Developent
Client
B. Amsterdam and COD Developent
Client
B. Amsterdam and COD Developent
Services
Brand identity, Print, Construction site materials
Services
Brand identity, Print, Construction site materials
Services
Brand identity, Print, Construction site materials
The context
As Europe’s largest startup ecosystem, B. Amsterdam thrives on innovation and connection. But as the community grew, there was a need to expand beyond workspaces: to create a new kind of urban living experience that matched the energy, diversity, and ambition of its people.
The context
As Europe’s largest startup ecosystem, B. Amsterdam thrives on innovation and connection. But as the community grew, there was a need to expand beyond workspaces: to create a new kind of urban living experience that matched the energy, diversity, and ambition of its people.
The context
As Europe’s largest startup ecosystem, B. Amsterdam thrives on innovation and connection. But as the community grew, there was a need to expand beyond workspaces: to create a new kind of urban living experience that matched the energy, diversity, and ambition of its people.
The idea
B. At Home reimagines what living in a creative hub can be. More than just a place to stay, it’s a space designed for connection, where entrepreneurs, makers, and thinkers from all backgrounds come together to live. The brand needed to reflect this spirit: open and human.
The idea
B. At Home reimagines what living in a creative hub can be. More than just a place to stay, it’s a space designed for connection, where entrepreneurs, makers, and thinkers from all backgrounds come together to live. The brand needed to reflect this spirit: open and human.
The idea
B. At Home reimagines what living in a creative hub can be. More than just a place to stay, it’s a space designed for connection, where entrepreneurs, makers, and thinkers from all backgrounds come together to live. The brand needed to reflect this spirit: open and human.
The creation
The identity puts diversity at its core. A mixed-font wordmark represents the different faces within the community, no two letters the same, just like no two residents are. The graphic system is playful and slightly imperfect, with elements that don’t always line up or scale neatly. It’s a visual language that feels constructive and above all: real.
The creation
The identity puts diversity at its core. A mixed-font wordmark represents the different faces within the community, no two letters the same, just like no two residents are. The graphic system is playful and slightly imperfect, with elements that don’t always line up or scale neatly. It’s a visual language that feels constructive and above all: real.
The creation
The identity puts diversity at its core. A mixed-font wordmark represents the different faces within the community, no two letters the same, just like no two residents are. The graphic system is playful and slightly imperfect, with elements that don’t always line up or scale neatly. It’s a visual language that feels constructive and above all: real.
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