Hoiana Hotel & Suites
A new standard for elevated hospitality in Vietnam
Client
Hoiana
Client
Hoiana
Client
Hoiana
Services
Brand Strategy, Brand Identity, Tone of Voice, Print, Hotel Collateral & Toiletries
Services
Brand Strategy, Brand Identity, Tone of Voice, Print, Hotel Collateral & Toiletries
Services
Brand Strategy, Brand Identity, Tone of Voice, Print, Hotel Collateral & Toiletries
The context
As the fourth accommodation type within Vietnam’s first integrated resort, Hoiana Hotel & Suites needed a distinct identity that could stand on its own, while still connecting clearly to the overarching Hoiana Masterbrand. The challenge was to create an elevated experience that would set the new standard for luxury hospitality in the region.
The context
As the fourth accommodation type within Vietnam’s first integrated resort, Hoiana Hotel & Suites needed a distinct identity that could stand on its own, while still connecting clearly to the overarching Hoiana Masterbrand. The challenge was to create an elevated experience that would set the new standard for luxury hospitality in the region.
The context
As the fourth accommodation type within Vietnam’s first integrated resort, Hoiana Hotel & Suites needed a distinct identity that could stand on its own, while still connecting clearly to the overarching Hoiana Masterbrand. The challenge was to create an elevated experience that would set the new standard for luxury hospitality in the region.
The idea
To bridge the gap between distinction and consistency, the brand identity drew from the Hoiana Masterbrand’s core, starting with the recognisable firework symbol. The aim was to evolve this visual into something more abstract and sophisticated, capturing both the energy of the resort and the exclusivity of the Suites experience.
The idea
To bridge the gap between distinction and consistency, the brand identity drew from the Hoiana Masterbrand’s core, starting with the recognisable firework symbol. The aim was to evolve this visual into something more abstract and sophisticated, capturing both the energy of the resort and the exclusivity of the Suites experience.
The idea
To bridge the gap between distinction and consistency, the brand identity drew from the Hoiana Masterbrand’s core, starting with the recognisable firework symbol. The aim was to evolve this visual into something more abstract and sophisticated, capturing both the energy of the resort and the exclusivity of the Suites experience.
The creation
A sleek new symbol was crafted from the firework’s inner form, layered with golden tones to reflect luxury and warmth. Typography, graphic patterns, and tone of voice all work together to express an experience that is as design-led as it is indulgent.
The creation
A sleek new symbol was crafted from the firework’s inner form, layered with golden tones to reflect luxury and warmth. Typography, graphic patterns, and tone of voice all work together to express an experience that is as design-led as it is indulgent.
The creation
A sleek new symbol was crafted from the firework’s inner form, layered with golden tones to reflect luxury and warmth. Typography, graphic patterns, and tone of voice all work together to express an experience that is as design-led as it is indulgent.
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